With over a decades experience, I design research-driven, user centric digital products that are clear, engaging, and deliver results. I've helped startups raise millions and supported established brands reach new audiences.
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Most recent employment
UI/UX Lead, Luna 9
Led digital experience design for clients who needed to communicate complex subjects clearly to stakeholders, investors, and the public. Translated ambiguity into structured, user-friendly digital products through research, user-flow mapping, wireframing, and brand-aligned design systems, through to development-ready handoff.
Managed projects end-to-end across agile internal teams and large external organisations, adapting approach, communication, and process to each context, consistently delivering on time and within budget.
Helped clients secure £10.4M in Series A funding through pitch-aligned digital experiences.
Drove £2M in revenue and a 34% increase in client acquisition through conversion-focused design.